Is your web site stuck in the 20th century? Was the last blog post over 6 months ago? Your web site is likely the first point of contact between you and your potential customer. Behavior studies show that you have just a few seconds to grab their attention. Otherwise, they’ll click away never to be seen again.
Whether you need a complete overhaul or just a quick freshening, my web content service will polish up your web site and make it stand out from the crowd. There are several levels of service available, including:
- Create or rewrite home pages, landing pages, and other pages.
- Create blog posts, articles, and other periodic content.
Web Site Audit
Did you know that Google has changed the rules about who shows up first in search results? It’s not enough to just repeat a key phrase over and over again. In fact, you’ll be penalized for that. Now, your web site has to be secure and mobile-friendly. Most of all, it needs to be high quality.
If your site hasn’t been updated in the last 3 or 4 years, it’s probably under-performing. My web site audit service checks for grammar, spelling, dead links, and all the usual stuff. In addition, I’ll give suggestions to increase your site’s search visibility. Get your old web site converting customers again!
You need to prove to your potential customers that you have the solution to their problems. But, you need to do more than just list a bunch of benefits. A good white paper lays out the problem and logically explains why your solution is the best. It needs to be understandable by engineers and managers. And, it needs to do it all without putting your prospect to sleep.
My white paper service will do exactly that in a way that is truly engaging. The service includes planning and research as well as the actual writing. Together, we’ll decide what you need. Then I’ll take care of the rest.
Nothing sells like a happy customer. But, getting their stories researched and told can be a challenge. Let me tell their story in a way that gets you noticed. I’ll take care of everything, from the initial customer interview to the final written page.